Kibbutz Hatzerim began growing jojoba plants in 1990. The combination of a desert climate and the tremendous agricultural and agrotechnical knowledge accumulated in the kibbutz over the years thanks to the activities of the “Netafim” company, which was established and has been operating in the kibbutz since 1965, have turned the jojoba industry into a thriving industry that never stops growing. Today, Kibbutz Hatzerim leads the world jojoba market with the help of unique growing methods, an innovative oil extraction plant and a unique mechanical collection process. All of these brought Kibbutz Hatzerim to account for about 30% of the global jojoba market! and to produce natural jojoba oil that meets the highest quality standards in the field of cosmetics. Kibbutz Hatzerim brings to the world a cosmetic, natural and green line, all wrapped in blue and white agricultural wrapping.